The New Yorker
For a smarter world
The New Yorker is well-known for the wide variety of topics it covers. However, the magazine has often been lauded as ‘pseudo-intellectual’.
It’s time to dispel the rumors. The New Yorker is actually smart — and we encourage people everywhere to increase their intelligence through reading.
Digital Campaign
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Extension: New Yorker UNO
UNO, but smarter: the New Yorker has teamed up with Mattel to make a more challenging game.
No longer are the days of "4 red!" – A more sophisticated (and harder-to-pronounce) color scheme; with 6 colors instead of 4.
Newly added question cards – with thought-provoking queries the player must answer correctly, such as "Artistic movement associated with the Dada manifesto."
For another layer of difficulty, 'Multiply' and 'Divide' cards are introduced to lengthen the game (and increase frustration).
Credits
Gabriella Manuli, Boyan Zlatarski